For the 2018 World Cup in Russia, soccer fans in the US had to wake up super early to watch the games and then get through the workday. So, we put our most powerful truck to work and created the strongest coffee ever.
A high caffeine blend, 68% Robusta / 32% Arabica, embodying Tundra’s V8 engine.
The result: 381 horsepower in a cup.
Client Toyota
Agency Conill Saatchi & Saatchi
Director Kit Lynch Robinson