To create this one-of-a-kind music partnership. We teamed up with reggaeton stars Lunay and Anitta and co-created an interactive music video in which any fan could be part of the cast. The digital experience, allowed fans to insert themselves into the narrative, through Deep Fake technology, as one of two different characters. As a result, each fan got a unique shareable music video of them interacting with their favorite artist and the Corolla Apex. The ultimate bragging-rights item for true fans.
Client Toyota
Agency Conill Saatchi & Saatchi
Director Aaron A