We've all played the classic claw arcade game, wasting countless quarters trying to lift plush toys that slip out of that metal grip. But what if you were able to use one to get real prizes? To promote the launch of the Chevy Sonic, we created the largest interactive mapping game ever. We were featured in the Guinness World Records.
Client Chevrolet
Agency Goodby, Silverstein & Partners + SIA Interactive
Animation Studio Estilo3D